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Alcohol Alcohol. 2012 Mar-Apr;47(2):83. doi: 10.1093/alcalc/ags005.

16 for the price of 10: effects of a ban on multi-buy alcohol.

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Multi-buy is one method by which retailers discount alcoholic beverage sales. It is common in the UK. A Scottish ban on multi-buys had an immediate impact on sales. Because other methods for lowering price as a marketing tool will be used, the longer-term impact is unknown. Legislating a minimum price per unit of alcohol may have a longer lasting effect on overall alcohol consumption.

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