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Conscious Cogn. 2012 Mar;21(1):487-93. doi: 10.1016/j.concog.2012.01.002. Epub 2012 Jan 30.

Uncorking the muse: alcohol intoxication facilitates creative problem solving.

Author information

  • 1Department of Psychology, University of Illinois at Chicago, 1007 W. Harrison St. MC 285, Chicago, IL 60647, USA. ajaros5@uic.edu

Abstract

That alcohol provides a benefit to creative processes has long been assumed by popular culture, but to date has not been tested. The current experiment tested the effects of moderate alcohol intoxication on a common creative problem solving task, the Remote Associates Test (RAT). Individuals were brought to a blood alcohol content of approximately .075, and, after reaching peak intoxication, completed a battery of RAT items. Intoxicated individuals solved more RAT items, in less time, and were more likely to perceive their solutions as the result of a sudden insight. Results are interpreted from an attentional control perspective.

Copyright © 2012 Elsevier Inc. All rights reserved.

PMID:
22285424
[PubMed - indexed for MEDLINE]
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