(A) The distribution of FLO11 detected in WT cells using RNA FISH (black bars in histogram; black line in inset logarithmic plot) can be recapitulated (red dashed lines) by combining the FLO11 distributions observed in flo8 and sfl1 cell populations. The two mutant distributions were summed and weighted equally. (B) Recruitment of myc-tagged Flo8 in haploid WT (yCW180), cti6 (SBY1270), and cti6 with reduced ICR1 transcription (SBY1703, SBY1705, SBY1715), determined by ChIP followed by qPCR with primers specific to sites −78 bp (no-binding control) and −1309 bp (binding region; Pan and Heitman, 2002) from the FLO11 ATG. Data normalized to unbound ACT1 ORF and expressed as fold-enrichment ± SEM. (C) ChIP followed by qPCR to measure recruitment to site −1309 bp from FLO11 ATG of myc-tagged Flo8 (in yCW180, SBY1723, SBY1720, SBY1270, SBY1717, SBY1703, SBY1324, SBY1729, and SBY1726) and (D) myc-tagged Sfl1 (in SBY1732, SBY1750, SBY1748, SBY1734, SBY1745, and SBY1737) in strains carrying either unmodified pICR1 or indicated heterologous promoter controlling ICR1. Data normalized to unbound ACT1 ORF and given as fold-enrichment ± SEM. The Sfl1-Myc allele may be hypomorphic, as recruitment detected with this allele is lower than expected in WT cells. (E) Best fit of a Poisson distribution (black line) to the FLO11 distribution observed in flo8 cells (Flo8 recruitment to FLO11 promoter = 0). Best fit of a Gamma distribution (red line) to the FLO11 distribution observed in sfl1 cells (maximum Flo8 recruitment to FLO11 promoter). Other curves (see legend) show fits of a mixture model that uses the Poisson and Gamma distributions as parameters to set lower and upper bounds for Flo8 enrichment. The single free parameter in this mixture model is the fraction of cells exhibiting active (>5 dots) FLO11 expression. (F) A positive correlation exists between the amount of Flo8 recruitment measured by ChIP (B–D) and the fraction of cells exhibiting active FLO11 expression. The best fit between the % of cells exhibiting active FLO11 (empirical data in red measured by RNA FISH; error bars give SD) and Flo8 recruitment (empirical data in red measured by ChIP; error bars give SD) is indicated by the blue line. (G) A comprehensive model to explain transcriptional variegation at the FLO11 locus (Liu et al., 1996; Rupp et al., 1999; Guo et al., 2000; Conlan and Tzamarias, 2001; Pan and Heitman, 2002; Halme et al., 2004; Bumgarner et al., 2009; Octavio et al., 2009). Competition for binding between Sfl1 and Flo8 at respective sites on the FLO11 promoter is at the heart of a toggle that controls FLO11 transcription. Competitive binding contributes either to (i) a switch to the active state via Flo8-mediated recruitment of promoting factors or (ii) a switch to the silenced state via Sfl1-mediated recruitment of silencing factors such as the Hda1 HDAC. Competition between Sfl1 and Flo8, influenced by Rpd3L HDAC activity, determines the ncRNA transcription program. Recruitment of Flo8 causes a pulse of PWR1 transcription that promotes an active FLO11 transcriptional state by interfering in cis with ICR1 transcription. Flo8 binding also facilitates recruitment of additional trans-activators that stabilize the active state. Sfl1 binding recruits silencing factors, thereby promoting a reversible switch to a chromatin-mediated silenced FLO11 promoter state. ICR1 represses FLO11 expression by occluding or ejecting trans-acting factors, such as Flo8 and Sfl1, from the FLO11 promoter. Transcriptional progression of ICR1 may “reset” the FLO11 promoter to a basal state, so that Flo8 or Sfl1 may compete anew for binding. Thus, the ncRNAs influence the probability of the occurrence of downstream binding events that lead to active or silenced FLO11 expression.