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Afr Health Sci. 2011 Aug;11 Suppl 1:S77-81.

Condom social marketing program to prevent HIV/AIDS in post-conflict Liberia.

Author information

  • 1UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia.

Abstract

BACKGROUND:

Youths in sub-Saharan Africa (SSA) account for a large burden of the global HIV/STI crises. As such, strategies directed at promoting behavioral modifications would be critical to reducing the prevalence of risky sexual behaviors among high risk adolescents in post-conflict environments.

OBJECTIVES:

This study describes a condom promotion strategy to prevent HIV/STIs among highly vulnerable urban youth in a post-conflict, resource-constrained environment via the provision of both male and female condoms to nontraditional venues like music and photo shops, ice cream parlors, money exchange centers and beauty salons.

METHODS:

Community members in the designated catchment areas volunteered their services and the use of their small businesses to support this endeavor.

RESULTS:

In this paper, we describe the condom promotion strategy and its implications within the context of a community-based participatory social marketing program to prevent risky sexual behaviors among highly vulnerable urban youth in a post-conflict country.

CONCLUSION:

We postulate that this approach may likely increase condom use among urban youth in Monrovia, the capital city of Liberia.

KEYWORDS:

Condom Social Marketing; HIV/STI Prevention; Post-Conflict Liberia

PMID:
22135649
PMCID:
PMC3220129
[PubMed - indexed for MEDLINE]
Free PMC Article
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