A new self-report measure of adolescent's self-presentation is described. The self-report scale was administered to 760 16-19-year-old subjects. Results of a factor analysis supported 6 identifiable factors reflecting different concepts, theoretically discussed, related to self-presentation: ability to regulate self-image, social sensitivity, body self-confidence, social self-confidence, social openness, and social desirability. The scale showed good convergent validity and internal consistency. Assertive tactics were predicted through ability to regulate self-image, social self-confidence, and social openness, whereas defensive tactics were predicted only through social openness and social sensitivity. The implications of the findings for future theoretical and empirical development of research in this field are discussed.