Nuclear factor kappa-light-chain-enhancer of activated B cells transcription increases the expression of chemokines, cytokines, oxidases, and proteases. The transcription factor NF-κB is involved in the induction of innate immune genes (Ghosh and Hayden, 2008). Stimuli such as stress, drugs of abuse, peptides, chemokines, cytokines, reactive oxygen species (ROS), ultraviolet irradiation, bacteria, viruses, trauma, and other factors all increase NF-κB-DNA binding and transcription. Reactive oxygen species resulting from oxidases such as NADPH-oxidase or ethanol metabolism by CYP2E1 increase NF-κB transcription of NOX2phox, a key NOX catalytic subunit (Cao et al., 2005) that produces ROS (Qin et al., 2008). Loops of activation also occur through induction of genes that stimulate further NF-κB activation leading to autocrine and paracrine amplification and persistent signals. Cytokines and chemokines, such as TNFα, IL1β, IL6, and MCP-1 as well as their receptors (TNFR in figure), are also induced resulting in amplification loops. Toll-like receptors are increased by ethanol (Dolganiuc et al., 2006; Alfonso-Loeches et al., 2010) as are other damage-associated molecular pattern receptors and there agonists resulting in the formation of positive activation loops (Garg et al., 2010). Toll-like receptors and HMGB1 interact to create another activation-amplification loop. Persistent and repeated activation occurs through positive cycles of activation. These loops spread innate immune signaling across the brain causing altered neurocircuitry and neurobiology. Figure abbreviations: CYP2E1, cytochrome P450 2E1; ECM, extracellular matrix; EtOH, ethanol; gp91, NADPH-oxidase flavocytochrome b components; HMGB1, high-mobility group box 1; IL-1β, interleukin-1 beta; IL1, interleukin-1; LPS, lipopolysaccharide; MMP, matrix metalloproteinase; MCP-1, monocyte chemoattractant protein-1; NOX, nicotinamide adenine dinucleotide phosphate (NADPH) oxidases; NF-κB, nuclear factor kappa-light-chain-enhancer of activated B cells; TACE, TNFα converting enzyme; TLR, toll-like receptor; TNFα, tissue necrosis factor-alpha; tPA, tissue plasminogen activator.