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Health Commun. 2011 Jul-Aug;26(5):461-7. doi: 10.1080/10410236.2011.554168. Epub 2011 Jun 30.

Communication strategies to improve HIV treatment adherence.

Author information

  • 1Department of Family & Community Medicine, Baylor College of Medicine, 3701 Kirby Drive, Suite 600, Houston, TX 77098, USA. drochon@bcm.edu

Abstract

Although antiretroviral therapy has increased the survival of HIV-positive patients, traditional approaches to improving medication adherence have failed consistently. Acknowledging the role of communication in health behavior, we conducted a qualitative study to learn about patients' HIV treatment adherence experiences and to identify which communication strategies might influence adherence. Findings indicate that five constructs--cultural beliefs/language, stigma, cues to action, self-efficacy, and mood state--are potentially modifiable by improved communication. Results will be used to create a direct marketing campaign targeted to HIV-infected patients.

Copyright © Taylor & Francis Group, LLC

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PMID:
21432703
[PubMed - indexed for MEDLINE]
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