Motion perception in a region is affected by motion in the surround regions. When a physically static or flickering stimulus surrounded by moving stimuli appears to move in the direction opposite to that of the surround motion, it is referred to as motion contrast. When the centre appears to move in the same direction, it is referred to as motion assimilation. We investigated how noise and luminance contrast affect motion induction by employing static and dynamic counterphase flickering targets. The tendency of motion assimilation was found to be stronger at a high noise level than at a low noise level for both static and dynamic targets. On the other hand, a decrease of luminance contrast tended to strengthen the tendency of motion contrast. However, the addition of noise and the decrease of luminance contrast decreased the visibility of motion comparably. These results suggest that the visual system changes the mode of motion induction according to the noise level, but not the visibility.