This experiment examined women's impressions of men using various "pick-up" lines. Seventy women imagined being approached by a man using a flippant and flirtatious "pick-up" line, a direct complimentary line, or an innocuous line that masks his interest. His attractiveness varied too. They then considered him for long-term or short-term relationships. Matching a "good dad" hypothesis, they favored him for a long-term relationship if he used a direct or innocuous line instead of the flippant line, because the latter conveyed lower trustworthiness and intelligence. Matching a "good genes" hypothesis, they favored him for a short-term relationship if he was attractive instead of unattractive, regardless of his pick-up line, presumably because attractiveness signals heritable fitness. Limitations and theoretical implications are discussed.