An alkaline-type direct ethanol fuel cell (DEFC) using a natural clay electrolyte with non-platinum catalysts is proposed. So-called hydrotalcite clay, Mg–Al layered double hydroxide intercalated with CO₃²⁻, is shown to be a hydroxide ion conductor. An alkaline-type DEFC using this natural clay as the electrolyte and aqueous solution of ethanol and potassium hydroxide as a source of fuel exhibits excellent electrochemical performance from room temperature to 80 °C.