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Cyberpsychol Behav Soc Netw. 2010 Aug;13(4):357-64. doi: 10.1089/cyber.2009.0257.

Self-presentation 2.0: narcissism and self-esteem on Facebook.

Author information

  • Department of Psychology, York University , Toronto, Canada. sorayam@yorku.ca

Abstract

Online social networking sites have revealed an entirely new method of self-presentation. This cyber social tool provides a new site of analysis to examine personality and identity. The current study examines how narcissism and self-esteem are manifested on the social networking Web site Facebook.com . Self-esteem and narcissistic personality self-reports were collected from 100 Facebook users at York University. Participant Web pages were also coded based on self-promotional content features. Correlation analyses revealed that individuals higher in narcissism and lower in self-esteem were related to greater online activity as well as some self-promotional content. Gender differences were found to influence the type of self-promotional content presented by individual Facebook users. Implications and future research directions of narcissism and self-esteem on social networking Web sites are discussed.

PMID:
20712493
[PubMed - indexed for MEDLINE]
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