Format

Send to:

Choose Destination
See comment in PubMed Commons below
Arch Pediatr Adolesc Med. 2010 Sep;164(9):794-802. doi: 10.1001/archpediatrics.2010.139. Epub 2010 Jul 5.

Trends in exposure to television food advertisements among children and adolescents in the United States.

Author information

  • 1Institute for Health Research and Policy, University of Illinois at Chicago, 1747 W Roosevelt Ave., Chicago, IL 60608, USA. powelll@uic.edu

Abstract

OBJECTIVE:

To examine the trends in food advertising seen by American children and adolescents.

DESIGN:

Trend analysis of children's and adolescents' exposure to food advertising in 2003, 2005, and 2007, including separate analyses by race.

PARTICIPANTS:

Children aged 2 to 5 years and 6 to 11 years and adolescents aged 12 to 17 years.

MAIN EXPOSURE:

Television ratings.

MAIN OUTCOME MEASURES:

Exposure to total food advertising and advertising by food category.

RESULTS:

Between 2003 and 2007 daily average exposure to food ads fell by 13.7% and 3.7% among young children aged 2 to 5 and 6 to 11 years, respectively, but increased by 3.7% among adolescents aged 12 to 17 years. Exposure to sweets ads fell 41%, 29.3%, and 12.1%, respectively, for 2- to 5-, 6- to 11-, and 12- to 17-year-olds and beverage ads were down by about 27% to 30% across these age groups, with substantial decreases in exposure to ads for the most heavily advertised sugar-sweetened beverages-fruit drinks and regular soft drinks. Exposure to fast food ads increased by 4.7%, 12.2%, and 20.4% among children aged 2 to 5, 6 to 11, and 12 to 17 years, respectively, between 2003 and 2007. The racial gap in exposure to food advertising grew between 2003 and 2007, particularly for fast food ads.

CONCLUSIONS:

A number of positive changes have occurred in children's exposure to food advertising. Continued monitoring of food advertising exposure along with nutritional analyses is needed to further assess self-regulatory pledges.

Comment in

PMID:
20603457
[PubMed - indexed for MEDLINE]
PubMed Commons home

PubMed Commons

0 comments
How to join PubMed Commons

    Supplemental Content

    Full text links

    Icon for Silverchair Information Systems
    Loading ...
    Write to the Help Desk