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Ann Behav Med. 2010 Jun;39(3):311-7. doi: 10.1007/s12160-010-9187-3.

Nicotine dependence as a moderator of message framing effects on smoking cessation outcomes.

Author information

  • 1Department of Psychiatry, Yale University School of Medicine, New Haven, CT 06511, USA. lisa.fucito@yale.edu

Abstract

BACKGROUND:

The persuasiveness of gain-framed and loss-framed messages for smoking cessation may vary by smokers' characteristics. Preliminary research in non-treatment-seeking smokers has shown that level of nicotine dependence moderates the effects of framed smoking messages on quit intentions and smoking cessation attitudes. Nicotine dependence as a potential moderator of message framing effects on actual smoking outcomes among treatment-seeking smokers remains to be determined.

PURPOSE:

This secondary analysis of data from a smoking cessation trial (Psychol Addict Behav. 2007; 21: 534-544) examined nicotine dependence as a moderator of message framing effects on smoking cessation success.

METHODS:

Dependence scores were dichotomized into high and low dependence (n = 249).

RESULTS:

Among high-dependent smokers, gain-framed messages were associated with higher levels of smoking abstinence both during and post-treatment than loss-framed messages. There was no differential effect of gain- versus loss-framed messages among low-dependent smokers.

CONCLUSION:

These preliminary findings suggest that the effectiveness of message framing interventions for treatment-seeking smokers may vary by smokers' level of nicotine dependence.

PMID:
20502997
[PubMed - indexed for MEDLINE]
PMCID:
PMC3122076
Free PMC Article
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