Hypoxia coordinates EPO synthesis with iron metabolism. Shown is a simplified overview of hypoxic and HIF-mediated effects on iron metabolism. HIF-2 induces renal and hepatic EPO synthesis in response to hypoxia, which results in increased serum EPO levels (circle), stimulating erythropoiesis. Renal and liver EPO responses are modulated by dermal HIF-1 (see the text). Also, included in this schematic is the recently described contribution of glial cell-derived EPO to the serum EPO pool. An adjustment of iron metabolism is needed to satisfy increased iron demand in the bone marrow. In the duodenum, duodenal cytochrome b (DcytB) reduces ferric iron (Fe3+) to its ferrous form (Fe2+), which is then transported into the cytosol of enterocytes (square) by divalent metal transporter-1 (DMT1). DcytB and DMT1 are both hypoxia inducible and HIF-2 regulated. Absorbed iron is released into the circulation by ferroportin (FPN) and is then transported in complex with transferrin to liver, reticuloendothelial cells, bone marrow, and other organs. Transferrin (Tf) is HIF regulated, and hypoxia increases its serum levels. Hypoxia, low serum iron levels, and increased “erythropoietic drive” inhibit hepcidin synthesis in the liver, resulting in diminished FPN cell surface expression in different tissues. As a result, more iron is released from enterocytes, hepatocytes, and reticuloendothelial cells (RES). When intracellular iron levels are low, iron regulatory protein (IRP) inhibits HIF-2α translation and diminishes hypoxia-induced erythropoiesis.