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Prev Chronic Dis. 2010 May;7(3):A65. Epub 2010 Apr 15.

Changes in youth cigarette use following the dismantling of an antitobacco media campaign in Florida.

Author information

  • 1University of Miami Miller School of Medicine, Sylvester Comprehensive Cancer Center, Department of Epidemiology and Public Health, 1120 NW 14th St, 15th Fl C202, Miami, FL 33136, USA. ndietz@med.miami.edu

Abstract

We examined the association of the termination of a successful youth-targeted antitobacco media campaign ("truth") and changes in smoking rates among youths aged 12-17 years in Florida. Six telephone-based surveys were completed during the active media campaign (1998-2001), and 2 postcampaign surveys were completed in 2004 and 2006 (each n approximately 1,800). Prevalence of current smoking among youth observed during the campaign continued to decrease in the first postcampaign survey; however, by the second follow-up survey, youth smoking rates had increased significantly for youth aged 16 years or older. Our findings support the need for consistent antitobacco messaging to reduce the prevalence of youth smoking.

PMID:
20394704
[PubMed - indexed for MEDLINE]
PMCID:
PMC2879997
Free PMC Article
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