ZRE and synergistic activation by Rta and Zta. (A) A reporter plasmid, pBMRF1, contains a luciferase gene that is transcribed from the −172 to +20 region in BMRF1. In this region, the BMRF1 promoter contains an RRE and three ZREs. In pBMRF1-mRRE and pBMRF1-mZRE, the RRE and ZREs, respectively, are mutated. RRE and ZRE are represented as empty boxes. Mutant sequences are shown as crossed rectangles. (B) 293T cells were cotransfected with the reporter plasmids, pCMV-R and pCMV-Z. Cells that were transfected with pCMV-3 were used as a control. (C) 293T cells were also cotransfected with pBMRF1 and pCMV-R(K213A), pTag2-Zta or pCMV-3. (D) Plasmid pRRE contained an RRE from the BMLF1 promoter and pZRE contained a ZRE from the BRLF1 promoter. 293T cells were cotransfected with the reporter plasmids, pCMV-R, pCMV-Z and pCMV-3. The luciferase activity of the cells was determined at 24 h after transfection. Each transfection experiment was performed three times, and each sample in the experiment was prepared in duplicate. (E) 293T cells were transfected with pCMV-3, pCMV-R, pCMV-Z or cotransfected with pCMV-R and pCMV-Z. Rta, Zta and α-tubulin expressed by the cells were examined by immunoblotting.