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J Cancer Educ. 2010 Sep;25(3):385-90. doi: 10.1007/s13187-010-0058-1. Epub 2010 Mar 5.

Physicians' approaches to recommending colorectal cancer screening: a qualitative study.

Author information

  • 1Division of General Internal Medicine, Department of Medicine, University of California, San Francisco, 1635 Divisadero Street, Suite 600, San Francisco, CA 94115-1793, USA. Judith.Walsh@ucsf.edu

Abstract

Little is known about strategies that physicians use to encourage receipt of colorectal cancer screening (CRCS). This study conducted focus groups with physicians. Twenty-seven physicians participated in four focus groups. Physicians described four categories of approaches: (1) why screening is important, (2) providing test information, (3) motivational strategies, and (4) tailoring strategies. Participants reported tailoring based on their relationship with a patient, as well as to patient gender, education, and language. Tailoring to cultural background or ethnicity was not prominent. Most physicians reported a typical approach to CRCS and reported some tailoring based on gender, education, and language, but not on ethnicity.

PMID:
20204571
[PubMed - indexed for MEDLINE]
PMCID:
PMC2936570
Free PMC Article
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