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Am J Prev Med. 2010 Mar;38(3 Suppl):S393-6. doi: 10.1016/j.amepre.2009.12.008.

Simplicity sells: Making smoking cessation easier.

Author information

  • 1Smoking Cessation Leadership Center, Department of Medicine, University of California, San Francisco, USA. csaucedo@medicine.ucsf.edu

Abstract

Toll-free telephone quitlines are successful alternatives to direct clinician contact. In 2004, the U.S. Department of Health and Human Services created a national quitline number, 1-800-QUIT-NOW. This enabled states without quitlines to establish them, giving free access to cessation services to every smoker in the U.S. It also created a new mechanism for national quitline marketing, employing simplified and streamlined approaches.

2010 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

PMID:
20176313
[PubMed - indexed for MEDLINE]
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