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Health Mark Q. 2010 Jan;27(1):97-115. doi: 10.1080/07359680903519867.

Altruistic, cognitive and attitudinal determinants of organ donation intention in Egypt: a social marketing perspective.

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  • 1Department of Marketing, College of Business, Auburn University, Auburn, Alabama, USA.


This study investigates the influence of various altruistic, cognitive, and attitudinal factors on the organ donation intention in Egypt. Using a large sample, a conceptual model has been developed. The findings from the structural equation model confirm the influence of the respondents' altruistic values, perceived benefits and risks, and knowledge on their attitudes towards organ donation. Respondents' attitudes towards organ donation, in turn, are also found to affect their organ donation intention. One of the other important findings suggests that on a declarative level, more and more individuals in Egypt express their concern over the shortage of available organs and declare their willingness to contribute somehow to alleviate the problem. However, in reality this concern may not be manifested consistently.

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