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Gesundheitswesen. 2010 Nov;72(11):808-12. doi: 10.1055/s-0029-1242788. Epub 2010 Jan 8.

[Use of painkillers by Polish secondary school students and the influence of TV commercials].

[Article in German]

Author information

  • 1Institut für Pädagogik, Marie-Curie-Skłodowska Universität Lublin, Poland. agnieszka-buczak@wp.pl

Abstract

This article refers to the results of research conducted in 2008 with financial support (as a grant) of UMCS vice-chancellor. The topic was: Environmental and personal circumstances of taking painkillers available without prescription by secondary school students. 276 high school pupils in Lublin (equivalent of higher grammar-school level in Germany) were examined with a copyright questionnaire to check, among other things, how TV commercials affect taking painkillers. 40.6% of participants take analgesics very often, almost half of them (47.1%) reach for drugs which they know from commercials. 75% of students can indicate at least four examples of specific commercials advertising painkillers. In their depiction of these analgesics by metaphors a great number of analogies with TV advertisements can be found. Those who claim frequent intake of painkillers describe them as 'necessary, essential' (31.3%) or as 'convenient (giving comfort)' (19.6%). At the same time the majority of students (94.6%) is convinced that reaching for painkillers is socially accepted. Such attitude is probably reinforced by ubiquitous advertising of those drugs in Polish media.

© Georg Thieme Verlag KG Stuttgart · New York.

PMID:
20063261
[PubMed - indexed for MEDLINE]
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