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J Pers Soc Psychol. 2009 Dec;97(6):1129-41. doi: 10.1037/a0017146.

The effects of chronic achievement motivation and achievement primes on the activation of achievement and fun goals.

Author information

  • 1Department of Psychology, University of Florida, Gainesville, Florida 32611, USA. willhart@ufl.edu

Abstract

This research examined the hypothesis that situational achievement cues can elicit achievement or fun goals depending on chronic differences in achievement motivation. In 4 studies, chronic differences in achievement motivation were measured, and achievement-denoting words were used to influence behavior. The effects of these variables were assessed on self-report inventories, task performance, task resumption following an interruption, and the pursuit of means relevant to achieving or having fun. Findings indicated that achievement priming (vs. control priming) activated a goal to achieve and inhibited a goal to have fun in individuals with chronically high-achievement motivation but activated a goal to have fun and inhibited a goal to achieve in individuals with chronically low-achievement motivation.

PMID:
19968423
[PubMed - indexed for MEDLINE]
PMCID:
PMC3626449
Free PMC Article
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