Display Settings:

Format

Send to:

Choose Destination
See comment in PubMed Commons below
Am J Public Health. 2009 Dec;99(12):2140-6. doi: 10.2105/AJPH.2008.144352. Epub 2009 Oct 21.

Changes in skin tanning attitudes. Fashion articles and advertisements in the early 20th century.

Author information

  • 1School of Medicine, Johns Hopkins University, Baltimore, MD 21287-0900, USA.

Abstract

Historical reviews suggest that tanning first became fashionable in the 1920s or 1930s. To quantitatively and qualitatively examine changes in tanning attitudes portrayed in the popular women's press during the early 20th century, we reviewed summer issues of Vogue and Harper's Bazaar for the years 1920, 1927, 1928, and 1929. We examined these issues for articles and advertisements promoting skin tanning or skin bleaching and protection. We found that articles and advertisements promoting the fashionable aspects of tanned skin were more numerous in 1928 and 1929 than in 1927 and 1920, whereas those promoting pale skin (by bleaching or protection) were less numerous. These findings demonstrate a clear shift in attitudes toward tanned skin during this period.

PMID:
19846688
[PubMed - indexed for MEDLINE]
PMCID:
PMC2775759
Free PMC Article

Images from this publication.See all images (5)Free text

FIGURE 1
FIGURE 2
FIGURE 3
FIGURE 4
PubMed Commons home

PubMed Commons

0 comments
How to join PubMed Commons

    Supplemental Content

    Full text links

    Icon for Atypon Icon for PubMed Central
    Loading ...
    Write to the Help Desk