a Agonist (the triangle) binding to receptor activates a G protein,

, which in turn activates an effector protein,

. For simplicity, the G protein is always bound to the receptor, and we show explicitly neither G

and G

nor the deactivation of the G protein. b The G

pathway. The effector protein is the

isoform of phospholipase C. When activated, PLC

cleaves the phospholipid PIP

into membrane-bound DAG and cytosolic IP

. High IP

concentrations cause the release of calcium ions from the endoplasmic reticulum. PKC when bound by calcium is recruited to the membrane by DAG and becomes activated. c The G

pathway. The effector protein is adenylyl cyclase which synthesizes cAMP from ATP when activated. d The increased concentrations of cytosolic cAMP activate PKA by binding to its inhibitory domain.