Nat Rev Drug Discov. 2009 Jul;8(7):533-4. Epub 2009 Jun 19.

The 'big pharma' dilemma: develop new drugs or promote existing ones?

Leon Recanati Graduate School of Business Administration, Tel Aviv University, Tel Aviv, Israel.

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The 'big pharma' dilemma: develop new drugs or promote existing ones?
The 'big pharma' dilemma: develop new drugs or promote existing ones?
Nat Rev Drug Discov. 2009 Jul ;8(7):533-4. Epub 2009 Jun 19 .

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