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J Cancer Educ. 2009;24(3):204-9. doi: 10.1080/08858190902876536.

Prostate cancer communication strategies recommended by older African-American men in South Carolina: a qualitative analysis.

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  • 1Department of Health Promotion, Education, and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, SC 29208, USA.



Mortality from prostate cancer (PrCA) in African-American (AA) men is significantly higher than in European-American (EA) men.


Purposive sampling identified 25 AA men >or=45 years for interviews/focus groups. Participants were asked about cancer information-seeking behaviors, capacity to use information, and recommendations for messages and message delivery. Transcripts were analyzed for themes about PrCA communication.


Barriers to information seeking were fear, poor resources, and limited family communication. Participants requested messages stressing men's "ownership" of PrCA delivered "word-of-mouth" by clergymen, AA women, and AA PrCA survivors.


Direct and timely messages about PrCA should be developed for AA men.

[PubMed - indexed for MEDLINE]
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