a | The majority of integrins exist at the plasma membrane in a resting, inactive state in which they can be activated by inside–out or outside–in cues. With regard to outside–in activation, when cells encounter a mechanically rigid matrix or are exposed to an exogenous force integrins become activated, which favours integrin oligomerization or clustering, talin 1 and p130Cas protein unfolding, vinculin–talin association, and Src and focal adhesion kinase (FAK) stimulation of RhoGTPase-dependent actomyosin contractility and actin remodelling. Focal adhesions mature with the recruitment of a repertoire of adhesion plaque proteins, including α-actinin to facilitate actin association, and adaptor proteins such as paxillin, which foster interactions between multiple signalling complexes to promote growth, migration and differentiation. b | Normal cells tune their contractility in response to matrix stiffness cues, but tumours exhibit altered tensional homeostasis. Cells exert actomyosin contractility and cytoskeleton-dependent force in response to matrix stiffness cues. These forces can be measured using traction force microscopy. Thus, non-malignant human mammary epithelial cells spread more and exert more force on a stiff matrix than on a soft matrix. c | By comparison, breast tumour cells (T4) are highly contractile and spread considerably more than their non-malignant counterparts (S1) in response to the same compliant matrix. Importantly, inhibiting RhoGTPase signalling in tumour cells, by expressing a dominant-negative N19Rho or treating tumours with an inhibitor of Rho-associated, coiled-coil-containing protein kinase (ROCK; Y-27632) or myosin 2 (blebbistatin), reduces tumour cell contractility and spreading to levels exhibited by non-malignant breast epithelial cells. These data illustrate the importance of Rho signalling and actomyosin contractility in cell force generation and show how transformation alters cell force sensing. The traction map is shown in pseudocolour indicating regions of low (grey) and high (purple) forces in dynes per cm2. ECM, extracellular matrix; SFK, Src family kinase. Reproduced, with permission, from REF. 6 © (2005) Elsevier Inc.