HEK 293 cells ERE-luciferase reporter assay with glycinol treatments. Cells were cultured in 5% CS-DMEM and seeded into a 24-well plate at a density of 50,000 cells/well and allowed to attach overnight. Cells were transfected with 0.2 μg ERE-luciferase plasmid, and 0.1 μg pcDNA, 0.1 μg ERβ or 0.1 μg ERα the next day using Effectene (QIAGEN) according to the manufacturer’s protocol. After a 6-h transfection, cells were treated with compounds (DMSO, E2, glycinol or ICI) and incubated overnight. On the following day, the cells were lysed with 150 μl of the M-Per mammalian extraction reagent (Pierce). Luciferase activity for 100 μl of the cell extract was assayed using the Bright-glo luciferase assay substrate (Promega) and determined in a Berthold AutoLumat Plus lunimometer. Data are represented as relative light units (RLUs) normalized to untreated vector control (100 ± sem), and the values are the means and the ses of triplicates from a single experiment and representative for at least two independent experiments. a, Significant difference from vector control, P < 0.05; b, significant difference from vector control, P < 0.01; c, significant difference from vector control, P < 0.005, Tukey test.