This paper describes the successful application of the Chronic Care Model (CCM) at Touchstone innovaré, a large mental health agency serving a population of persons with a serious psychiatric condition. Based on our experience with the CCM, it is proposed that it could be applied in behavioral health care in the same manner as it is in physical health care. It is our contention that "chronic condition" should be the key phrase, and that there should not be a distinction in the application of a treatment model, whether the chronic condition is behavioral or physical.