Psychol Sci. 2008 Oct;19(10):986-8.
If it's hard to read, it's hard to do: processing fluency affects effort prediction and motivation.
Song H, Schwarz N.
Department of Psychology, University of Michigan, Ann Arbor, MI 48109-1043, USA. hyunjin.song@umich.edu
PMID: 19000208 [PubMed - indexed for MEDLINE]
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