(A) The canonical HRF was convolved with either an impulse of variable height (red) or an epoch of variable duration (0–4000 ms in 500 ms steps; blue). When only intensity is modulated, the shape of the HDR is constant, varies only in height, and is identical to the theoretical HRF (red). However, when duration is the critical variable, both the shape and height of the response vary (blue). (B) We calculated the Pearson’s correlation coefficient, R2, between the impulse model (or HRF) and the variable duration HDRs. The percent of temporal variance explained by the impulse model decreases as a function of duration. When the duration of the neural process is 3 s, the impulse model can only explain half of the variance in the data. (C) Data from the visual cortex of a single subject viewing flashing checkerboards of variable contrast (5%, 10%, 20%, 40%) with a constant duration (0.25 s, left panel) and variable duration (0.25 s, 0.75 s, 1.3 s, 3.5 s) but constant intensity (5%, right panel). The circles indicate the peak intensity for each trial type. (D) As predicted by the LTI model in (A), the slope of the HDRs in (C, red) increases linearly with stimulus intensity (red). However, for stimulus durations greater than ~1.3 s, the slope of the HDRs in (C, blue) remains constant (blue). Error bars represent standard error. (E) As stimulus intensity increases, the time at which the HDRs reach their peak intensity remains constant (red), as predicted by the LTI model in (A). In contrast, the time to peak is linearly related to stimulus duration (blue). Error bars represent standard error.