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    Dermatol Clin. 2008 Jul;26(3):391-401, vi.

    Medical spa marketing.

    Sadick NS, Dinkes A, Oskin L.

    Source

    Weill Medical College of Cornell University, New York, NY 10021, USA. nssderm@sadickdermatology.com

    Abstract

    Medical spas are different. We are not just selling medical and dermatology services; we are offering clients viable new solutions to their skin care, body care, and hair care challenges. Traditional medical marketing becomes blurred today, as the expansion and acceptance of medical spas helps you to effectively compete with traditional skin care clinics, salons, and spas, while offering more therapeutic treatments from professionally licensed doctors, nurses, aestheticians, massage therapists, spa professionals, and medical practitioners. We recommend that you make the choice to successfully and competitively become a market-driven medical spa with an annual strategic plan, rather than an operationally driven business.

    PMID:
    18555955
    [PubMed - indexed for MEDLINE]

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