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J Health Care Poor Underserved. 2008 Feb;19(1):216-26. doi: 10.1353/hpu.2008.0017.

Hair salon stylists as breast cancer prevention lay health advisors for African American and Afro-Caribbean women.

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  • 1Department of Preventive Medicine and Community Health, State University of New York (SUNY), Downstate Medical Center, Brooklyn, NY, USA.

Abstract

OBJECTIVES:

To assess the effectiveness of breast health promoting messages administered by salon stylists to clients in the salon setting.

METHODS:

Forty salons in an urban, minority area were randomly assigned to provide messages to clients or to serve as controls. Pre-intervention surveys were completed by 1,185 salon clients. Following program initiation, assessments of 1,210 clients were conducted.

RESULTS:

Among women completing surveys at control salons, 10% reported exposure to breast health messages, as opposed to 37% at experimental salons (OR 5.4, 95% CI 3.7-7.9). Self-reported exposure to stylist-delivered messages was associated with improved breast self-examination rates (OR 1.6, 95% CI 1.2-2.1) and with greater intentions to have a clinical breast examination (OR 1.9, 95% CI 1.1-3.3).

CONCLUSION:

Hair salons are a potentially important venue for promotion of health behaviors related to breast cancer detection.

PMID:
18263997
[PubMed - indexed for MEDLINE]
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