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Am J Health Behav. 2008 Jul-Aug;32(4):411-9.

Drink specials and the intoxication levels of patrons exiting college bars.

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  • 1Department of Health Education and Behavior, University of Florida, Gainesville, FL 32611-8210, USA.



To determine whether drink specials independently increase patrons' risk of achieving a high level of intoxication upon exiting drinking establishments.


In a campus community, data were collected from exiting patrons (N=291) via sidewalk interviews and breath tests on 6 nights of 2 consecutive semesters.


A multivariate model revealed that taking advantage of a drink special was associated with a fourfold increase in risk of achieving a BAC >or= 80 mg/dl.


These findings are the first to document that the drink discounting practices of college bars can be linked to higher intoxication levels among exiting patrons.

[PubMed - indexed for MEDLINE]
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