Send to:

Choose Destination
See comment in PubMed Commons below
Appetite. 2008 Mar-May;50(2-3):353-8. Epub 2007 Sep 20.

Rice and sushi cravings: a preliminary study of food craving among Japanese females.

Author information

  • 1Graduate School of Arts and Letters, Tohoku University, 27-1 Kawauchi, Aoba-ku, Sendai, Miyagi 980-8576, Japan.


The aim of the present study was to develop a preliminary version of the Food Craving Inventory for Japanese (FCI-J) and to investigate the phenomenon of food craving among Japanese females. One hundred and eighty-five female college students completed newly developed FCI-J. Factor analysis yielded conceptual factors that were interpreted as sweets, snacks, western foods, sushi, and rice. Test-retest and internal consistency analyses indicated a good reliability for both total score and score of subscales. In addition, results showed that the FCI-J has a good content, concurrent, construct, and discriminant validity. It is noteworthy that "rice craving" may be characteristic among Asian rice consuming countries, and that there are considerable "sushi cravers" in Japan. These findings suggested that the craving for some kind of food is influenced by the tradition of food products and cultures.

[PubMed - indexed for MEDLINE]
PubMed Commons home

PubMed Commons

How to join PubMed Commons

    Supplemental Content

    Full text links

    Icon for Elsevier Science
    Loading ...
    Write to the Help Desk