Abstract

People often fail to retrieve examples analogous to a current problem or situation. There is good evidence that comparing structurally matching cases facilitates subsequent analogical access. However, current approaches offer little at the time of memory search to promote retrieval of a routinely encoded analogous source. We adapted Gick and Holyoak's (1980, 1983) classic paradigm to investigate whether comparing two unsolved problems at test promotes retrieval of a single previously studied analogue. In Experiment 1, comparison of test problems facilitated analogical problem solving. Experiment 2 showed that comparison is the critical factor since solving two test problems separately proved ineffective. In Experiment 3, comparing two problems led to greater success for participants who read a prior analogous story than those who did not, demonstrating specifically that comparison facilitates retrieval. The three studies show that analogical access is powerfully determined by problem encoding. Implications for psychological theory and real-world applications are discussed.