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J Nutr Educ Behav. 2007 May-Jun;39(3):157-63.

Helping consumers make more healthful food choices: consumer views on modifying food labels and providing point-of-purchase nutrition information at quick-service restaurants.

Author information

  • 1US Food and Drug Administration, Center for Food Safety and Applied Nutrition, College Park, MD, USA. amy.lando@fda.hhs.gov

Abstract

OBJECTIVES:

To understand consumer (1) interest in nutrition information on food labels and quick-service restaurant menu boards and (2) reactions to modifying this information to help highlight calories and more healthful choices.

DESIGN:

Eight consumer focus groups, using a guide and stimuli.

SETTING:

Focus group discussions in 4 US cities.

PARTICIPANTS:

A total of 68 consumers, with 7 to 10 per focus group.

ANALYSIS:

Authors prepared detailed summaries of discussions based on observation. Video recordings and transcripts were used to cross-check summaries. Data were systematically reviewed, synthesized, and analyzed.

PHENOMENON OF INTEREST:

Consumer views on alternative presentations of nutrition information on packaged food items and quick-service restaurant menu boards.

RESULTS:

Participants (1) were interested in having nutrition information available, but would not use it at every eating occasion; (2) thought that food products typically consumed at 1 eating occasion should be labeled as a single serving; and (3) indicated that an icon on labels and menu boards that signaled more healthful options could be helpful.

CONCLUSIONS AND IMPLICATIONS:

Findings provide a basis for the development of more systematic studies to better understand whether alternative presentations of nutrition information would help consumers.

PMID:
17493566
[PubMed - indexed for MEDLINE]
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