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AMIA Annu Symp Proc. 2006:299-303.

Exploring user navigation during online health information seeking.

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  • 1Lister Hill Center, National Library of Medicine, NIH, DHHS, Bethesda, MD, USA.


Understanding online user behavior is essential for designing user-friendly consumer health Web sites. Transaction log analysis (TLA) provides a way to extract aggregate data about online behavior. This paper describes prevalent user navigation trends using TLA methods at Preliminary results suggest that users typically access low-level pages directly from Web-based search engines and consumer health sites/portals. A pilot user study is presented to illustrate a complementary research method that might be integrated with TLA to provide a multidimensional view of online health information-seeking behavior. Implications of the observed navigation behavior on the design of consumer health Web sites from TLA and users studies are discussed.

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