Pediatrics. 2006 Dec;118(6):2563-9.

Children, adolescents, and advertising.

Committee on Communications, American Academy of Pediatrics, Strasburger VC.

Erratum in

Pediatrics. 2007 Feb;119(2):424.

Abstract

Advertising is a pervasive influence on children and adolescents. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.

Comment in

Marketing foods and beverages: why licensed commercial characters should not be used to sell healthy products to children. [Pediatrics. 2007]
Marketing foods and beverages: why licensed commercial characters should not be used to sell healthy products to children.Gosliner W, Madsen KA. Pediatrics. 2007 Jun; 119(6):1255-6; author reply 1256.

PMID:: 17142547; [PubMed - indexed for MEDLINE]

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