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Am J Health Behav. 2006 Nov-Dec;30(6):700-9.

Exposure to tobacco marketing and support for tobacco control policies.

Author information

  • 1Department of Health Studies and Gerontology, University of Waterloo, 200 University Avenue West, Waterloo, Ontario N2L 3G1, Canada. dhammond@uwaterloo.ca

Abstract

OBJECTIVES:

To examine the salience of tobacco marketing on postsecondary campuses and student support for tobacco control policies.

METHODS:

Face-to-face surveys were conducted with 1690 students at 3 universities in southwestern Ontario.

RESULTS:

Virtually all (97%) students reported noticing tobacco marketing in the past year, and 35% reported noticing marketing on campus. There was strong support for smoke-free restrictions on campus, including restaurants and bars (82%), and for prohibitions on campus marketing. The presence of campus policies was associated with reduced exposure to marketing and increased policy support.

CONCLUSIONS:

There is strong support among students to remove tobacco marketing from campus and to introduce comprehensive smoke-free restrictions.

PMID:
17096626
[PubMed - indexed for MEDLINE]
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