Display Settings:

Format

Send to:

Choose Destination
We are sorry, but NCBI web applications do not support your browser and may not function properly. More information
Tob Control. 2005 Dec;14(6):409-15.

Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill.

Author information

  • 1University of California, San Francisco, CA 94143-0612, USA.

Abstract

OBJECTIVES:

To describe the tobacco industry's relationships with and influence on homeless and mentally ill smokers and organisations providing services to them.

METHODS:

Analysis of internal tobacco industry documents and journal articles.

RESULTS:

The tobacco industry has marketed cigarettes to the homeless and seriously mentally ill, part of its "downscale" market, and has developed relationships with homeless shelters and advocacy groups, gaining positive media coverage and political support.

DISCUSSION:

Tobacco control advocates and public health organisations should consider how to target programmes to homeless and seriously mentally ill individuals. Education of service providers about tobacco industry efforts to cultivate this market may help in reducing smoking in these populations.

PMID:
16319365
[PubMed - indexed for MEDLINE]
PMCID:
PMC1748120
Free PMC Article
PubMed Commons home

PubMed Commons

0 comments
How to join PubMed Commons

    Supplemental Content

    Full text links

    Icon for HighWire Icon for PubMed Central
    Loading ...
    Write to the Help Desk