Mathematical methods based on the adjoint model approach are given for the air-pollution estimation and control in an urban region. A simple advection-diffusion-reaction model and its adjoint are used to illustrate the application of the methods. Dual pollution concentration estimates in ecologically important zones are derived and used to develop two non-optimal strategies and one optimal strategy for controlling the emission rates of enterprises. A linear convex combination of these strategies represents a new sufficient strategy. A method for detecting the enterprises, which violate the emission rates prescribed by a control, is given. A method for determining an optimal position for a new enterprise in the region is also described.