J Health Commun. 2005 Oct-Nov;10(7):609-19.

Comprehension of information in three direct-to-consumer television prescription drug advertisements among adults with limited literacy.

Kaphingst KA, Rudd RE, Dejong W, Daltroy LH.

Source

Division of Population Science, Dana-Farber Cancer Institute, Boston, Massachusetts, USA. kkaphing@mail.nih.gov

Abstract

Direct-to-consumer (DTC) television advertisements present a number of facts about prescription drug risks and benefits in a brief time. This study assessed comprehension of information in three advertisements among 50 adults with limited literacy. Participants correctly answered an average of 59% of comprehension questions. The percentage of respondents correctly answering individual comprehension questions ranged from 26% to 92%. A multivariate analysis suggested that type of information (risk vs. other) and channel (text vs. audio) predicted comprehension. There was a significant interaction effect for literacy and place of birth. Our results suggest key areas for future research on comprehension of DTC advertising.

PMID:: 16278198; [PubMed - indexed for MEDLINE]

Publication Types, MeSH Terms, Substances, Grant Support

Publication Types

MeSH Terms

Substances

Pharmaceutical Preparations

Grant Support

P60AR47782/AR/NIAMS NIH HHS/United States

LinkOut - more resources

Full Text Sources

Other Literature Sources

Medical

Medicines - MedlinePlus Health Information

Supplemental Content

Save items

Related citations in PubMed

A cross-media content analysis of motivational themes in direct-to-consumer prescription drug advertising. [Clin Ther. 2004]
A cross-media content analysis of motivational themes in direct-to-consumer prescription drug advertising.
Sumpradit N, Ascione FJ, Bagozzi RP. Clin Ther. 2004 Jan; 26(1):135-54.
The attitudes of consumers toward direct advertising of prescription drugs. [Public Health Rep. 1986]
The attitudes of consumers toward direct advertising of prescription drugs.
Morris LA, Brinberg D, Klimberg R, Rivera C, Millstein LG. Public Health Rep. 1986 Jan-Feb; 101(1):82-9.
Which prescription for the illegible and unreadable DTC (direct-to-consumer) brief summary--major surgery or euthanasia? [Manag Care Q. 2002]
Which prescription for the illegible and unreadable DTC (direct-to-consumer) brief summary--major surgery or euthanasia?
Hochhauser M. Manag Care Q. 2002 Summer; 10(3):6-10.
Review Direct-to-consumer promotion of prescription drugs. Economic implications for patients, payers and providers. [Pharmacoeconomics. 2001]
Review Direct-to-consumer promotion of prescription drugs. Economic implications for patients, payers and providers.
Findlay SD. Pharmacoeconomics. 2001; 19(2):109-19.
Review Methodological challenges surrounding direct-to-consumer advertising research--the measurement conundrum. [Res Social Adm Pharm. 2005]
Review Methodological challenges surrounding direct-to-consumer advertising research--the measurement conundrum.
Hansen RA, Droege M. Res Social Adm Pharm. 2005 Jun; 1(2):331-47.

See reviews... See all...

Cited by 5 PubMed Central articles

Media messages about cancer: what do people understand? [J Health Commun. 2010]
Media messages about cancer: what do people understand?
Mazor KM, Calvi J, Cowan R, Costanza ME, Han PK, Greene SM, Saccoccio L, Cove E, Roblin D, Williams A. J Health Commun. 2010; 15 Suppl 2:126-45.
A decade of controversy: balancing policy with evidence in the regulation of prescription drug advertising. [Am J Public Health. 2010]
A decade of controversy: balancing policy with evidence in the regulation of prescription drug advertising.
Frosch DL, Grande D, Tarn DM, Kravitz RL. Am J Public Health. 2010 Jan; 100(1):24-32.
Twelve years' experience with direct-to-consumer advertising of prescription drugs in Canada: a cautionary tale. [PLoS One. 2009]
Twelve years' experience with direct-to-consumer advertising of prescription drugs in Canada: a cautionary tale.
Mintzes B, Morgan S, Wright JM. PLoS One. 2009 May 27; 4(5):e5699. Epub 2009 May 27.

See all...

Related information

Related Citations
Calculated set of PubMed citations closely related to the selected article(s) retrieved using a word weight algorithm. Related articles are displayed in ranked order from most to least relevant, with the “linked from” citation displayed first.
Cited in PMC
Full-text articles in the PubMed Central Database that cite the current articles.
Cited in Books
NCBI Bookshelf books that cite the current articles.

Recent activity

Clear Turn Off Turn On

Comprehension of information in three direct-to-consumer television prescription...
Comprehension of information in three direct-to-consumer television prescription drug advertisements among adults with limited literacy.
J Health Commun. 2005 Oct-Nov ;10(7):609-19.

PubMed
Red blood cell and tissue water content in experimental thermal injury.
Red blood cell and tissue water content in experimental thermal injury.
Burns. 2005 Dec ;31(8):1003-6. Epub 2005 Nov 8 .

PubMed
Effects of synergistic cytokine combinations, low oxygen, and irradiated stroma ...
Effects of synergistic cytokine combinations, low oxygen, and irradiated stroma on the expansion of human cord blood progenitors.
Blood. 1992 Jul 15 ;80(2):403-11.

PubMed
Alkaline pH homeostasis in bacteria: new insights.
Alkaline pH homeostasis in bacteria: new insights.
Biochim Biophys Acta. 2005 Nov 30 ;1717(2):67-88. Epub 2005 Sep 26 .

PubMed
Consequences of inadequate food energy and negative energy balance in humans.
Consequences of inadequate food energy and negative energy balance in humans.
Public Health Nutr. 2005 Oct ;8(7A):1053-76.

PubMed

Your browsing activity is empty.

Activity recording is turned off.

Turn recording back on

PubMed

Result Filters

Display Settings:

Send to: