BACKGROUND: The effective communication of research outcomes is a skill that can be learned. To make the greatest impact, it is imperative to know your audience. METHODS: Oral communication is a highly effective means for dissemination of new information. The preparation of a research presentation requires significant time. The researcher must determine the key messages to be delivered and plan the presentation accordingly. High quality visual aids can impress your audience and, in combination with a succinct oral presentation, can increase retention of the material. CONCLUSIONS: In addition to the communication of the raw scientific data and results, the importance of stance, appearance, voice, and eye contact necessary to engage your audience should not be overlooked.