The present study examined the relations among a depressive ruminative response style, a general propensity to experience negative affectivity, and negative affect induced by a paced serial auditory addition task (PASAT). Ninety nonclinical individuals completed a computerized version of the PASAT, which elicits a generalized negative affect response [Lejuez, C. W., Kahler, C. W., & Brown, R. A. (2003). A modified computer version of the paced auditory serial addition task (PASAT) as a laboratory-based stressor: Implications for behavioral assessment. Behavior Therapist, 26, 290-292]. As hypothesized, there was a moderate correlation between depressive rumination and a propensity to experience negative affect, as indexed both by a significant association with a negative affect personality factor and the prediction of negative affect elicited during the provocation. Findings also suggested that dispositional negative affectivity moderated the effects of a depressive ruminative response style on the valence but not arousal dimensions of emotional responding to the challenge. These findings are discussed in terms of improving our understanding of rumination and its potential role in emotional vulnerability processes.