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Am J Health Promot. 2005 Jan-Feb;19(3):163-6.

Increasing the health promotion practices of workplaces in Australia with a proactive telephone-based intervention.

Author information

  • 1Hunter Population Health, Newcastle, NSW, Australia. justine.daly@hunter.health.nsw.gov.au

Abstract

PURPOSE:

The aim of this study was to explore the potential effectiveness of a proactive telephone-based intervention in increasing workplace adoption of health promotion initiatives.

METHODS:

A telephone-based direct marketing strategy was used to contact a sample of Australian workplaces to encourage the adoption of health promotion initiatives. Workplaces were offered free services and resources designed to facilitate adoption of health promotion initiatives.

RESULTS:

A total of 227 (71%) workplaces provided informed consent to participate in both baseline and 4-year follow-up surveys. Significant increases were evident for seven of the eight health promotion initiatives.

DISCUSSION:

The findings of this study suggest that a proactive telephone-based intervention has the potential to be effective in increasing the prevalence of health promotion initiatives across a range of health topics in a large population of workplaces. Given the capacity to reach an entire population of workplaces, this approach represents a promising means of achieving the established potential of workplace health promotion.

PMID:
15693345
[PubMed - indexed for MEDLINE]
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