Psychol Sci. 2004 Jul;15(7):498-502.

Increasing implicit self-esteem through classical conditioning.

Source

Department of Psychology, McGill University, Montreal, Quebec, Canada. jodene.baccus@mail.mcgill.ca

Abstract

Implicit self-esteem is the automatic, nonconscious aspect of self-esteem. This study demonstrated that implicit self-esteem can be increased using a computer game that repeatedly pairs self-relevant information with smiling faces. These findings, which are consistent with principles of classical conditioning, establish the associative and interpersonal nature of implicit self-esteem and demonstrate the potential benefit of applying basic learning principles in this domain.

PMID:: 15200636; [PubMed - indexed for MEDLINE]

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