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Hospitals. 1992 Sep 5;66(17):34, 36, 38 passim.

Survey: many CEOs overlook PR staff's role in strategic planning.

Abstract

Many CEOs say public relations is vital to their hospital's success, but don't give their PR officers a strategic role, a recent survey shows. CEOs with narrow views are "losing a great opportunity," says Richard Norling, president and CEO of Fairview Hospital and Healthcare Services, Minneapolis.

PMID:
1511965
[PubMed - indexed for MEDLINE]
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