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J Health Commun. 2004;9 Suppl 1:13-9.

A prospective and retrospective look at the diffusion model.

Author information

  • 1Department of Communication and Journalism, University of New Mexico, Albuquerque, New Mexico 87131-1171, USA. erogers@unm.edu

Abstract

In this article we discuss how the diffusion model originally was created, some of the most important ways in which it has evolved over the past 30 years, and its future prospects.

PMID:
14960401
[PubMed - indexed for MEDLINE]
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