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Am J Health Behav. 2003 Nov-Dec;27 Suppl 3:S227-32.

Tailored and targeted health communication: strategies for enhancing information relevance.

Author information

  • 1Health Communication Research Laboratory, School of Public Health, Saint Louis University, St. Louis, MO 63104, USA. kreuter@slu.edu

Abstract

OBJECTIVE:

To discuss tailored messages in the broader context of communication strategies designed to enhance the relevance of health information to a given audience.

METHODS:

Describe specific mechanisms through which tailored health communication can enhance message relevance and identify situations in which the use of tailoring is most appropriate.

RESULTS:

Overall, tailored messages appear to stimulate greater cognitive activity than do messages that are not tailored. However, non-tailored messages that happen to be a good fit for a given individual also have similar effects.

CONCLUSION:

Health communication programs and materials that succeed in making information relevant to their intended audience will be more effective than those that do not. Tailoring is a proven approach to enhancing message relevance, but not the only approach to do so, and under many circumstances may not be the preferred choice.

PMID:
14672383
[PubMed - indexed for MEDLINE]
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