Display Settings:

Format

Send to:

Choose Destination
See comment in PubMed Commons below
Am J Public Health. 2003 Jun;93(6):988-93.

The outing of Philip Morris: advertising tobacco to gay men.

Author information

  • 1Department of Social and Behavioral Sciences, School of Nursing, University of California San Francisco, 94143, USA. libbys@itsa.ucsf.edu

Abstract

OBJECTIVES:

This case study describes the events surrounding the first time a major tobacco company advertised in gay media.

METHODS:

We analyzed internal tobacco company documents, mainstream newspapers, and the gay press.

RESULTS:

Philip Morris was unprepared for the attention its entry into the gay market received. The company's reaction to this incident demonstrates that its approach to the gay community both parallels and diverges from industry strategies toward other marginalized communities.

CONCLUSIONS:

The tobacco industry's relationship to the gay community is relatively undeveloped, a fact that may provide tobacco control advocates an opportunity for early intervention. The gay community's particular vulnerabilities to the industry make development of gay tobacco control programs crucial to reducing gay smoking prevalence and industry presence in the community.

PMID:
12773366
[PubMed - indexed for MEDLINE]
PMCID:
PMC1447881
Free PMC Article
PubMed Commons home

PubMed Commons

0 comments
How to join PubMed Commons

    Supplemental Content

    Full text links

    Icon for PubMed Central
    Loading ...
    Write to the Help Desk